Five Ways To Craft An Effective Offer
Here are five ways Dan Kennedy has suggested to craft an effective offer. A good offer can make all of the difference in the world in the overall results of your direct marketing.  In order to craft these highly effective offers, here are the ingredients that can be used in your thinking that should go into them.
Number one, something new as in new products, new services, new prices.
Number two, a sale or specially discounted prices.
Number three, a bonus or premium for purchasing or for providing contact information.
Number four, a gift for responding.
Number five, a time limit on the offer to stimulate prompt response.
And the best offer includes all five of these ingredients. In fact, whenever Dan writes a sales letter for a client, he will typically include every one of them.
Why would you bother to go to all of the trouble, time, and expense to create copy with an offer and settle for a lousy result? If you want to improve the effectiveness of your sales copy a great tool to have on hand is a book called “The Ultimate Sales Letter” by Dan Kennedy. You can order it on Amazon for about $10.00. It would be a great addition to your marketing library.
Rick Armstrong
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