Archive for December, 2008
Basic SEO Overview
Basically SEO is a process of choosing the most appropriate and targeted keyword phrases related to your website and working to get them to rank your site in the search engines so that when someone searches for the keywords or phrases it returns your site on the top of the results page.
Basic SEO involves fine [...]
Do You Have A Strong USP?
You are probably familiar with the concept of USP which is an abbreviation for Unique Selling Proposition. It’s often taught that in order for you to control and dominate your market you need to have a great USP.
One of the ways to accomplish this is by having compelling differences in your products or services.
Here is [...]
Action Steps For Difficult Times
As small business owners we must consistently focus on ways to grow and to generate profits. Here are some action steps to help you succeed during this recession.
Create a written plan – I read an article by a business consultant that said, “Out of 10,000 people, maybe 20 percent have laser clear goals. Of those, [...]
Dan Kennedy Marketing Offers Hope
I recently received an email from Dan Kennedy that I found very encouraging. He explained that even though our economy is dazed, battered and bruised as it limps toward the New Year, he hears from many of his members that they are optimistic. Many report sales and profit growth are up this year, or at [...]
Use Holiday Promotions To Grab Attention
A famous copywriter by the name of Robert Collier once said, “you should try to enter the conversation with something already occurring in your prospects’ or customers’ minds.” Holiday promotions can be one of the most effective ways to achieve that goal. The Christmas season is an excellent example. During the month of December people [...]