Archive for May, 2009
Why Use Direct Response Mail?
Most home based marketers do not use direct response mail because they don’t understand its power, measurability, and effectiveness. It also involves more work and expense than using the Internet. However, successful direct response mail strategies can create a proper balance between your targeted MARKET, the appropriate MESSAGE, and the right MEDIA. For business owners [...]
Marketing Products To Your List
At this point I’m assuming that you have built at least a small list of followers to whom you are able to begin marketing products. If you have not built a list then that’s another subject that needs to be dealt with soon if you intend to market on the Internet.
What are the best types [...]
Writing Copy That Holds Attention
Last time I shared how, when writing copy, you can make your copy stand out and grab the readers attention using Copy Doodles, or Copy Boosters. However, once you have their attention you will still need to follow through with proper copy writing techniques.
For instance, you must now grab them with a powerful, emotionally driven [...]
Copy Boosters Marketing Software
For about a month now I’ve been using a new marketing software designed to boost the effectiveness of your copy. As you know, attracting the attention of potential new prospects in today’s rough and tumble economic environment is more challenging than ever before.
Today, your marketing must STAND OUTÂ and grab the attention of your target market. [...]
You Can Help Starving Children
You may not be aware, but an average of 40,000 children die daily from starvation and malnutrition. There are many ways you can help these starving children, but I personally wanted to be involved in a way where I could have confidence that the money I intend to use to help the children actually benefits [...]
Marketing Tips
While there are many marketing tips that I’ve shared in the past, here are four tips particularly applicable to the home based market. While they are very simple, I think the reason for failure among the home based market crowd is often a misunderstanding of one or all of these:
Tip 1. It’s a numbers game. [...]
Who Are Financially Successful People
As I was driving home today I was listening to a CD by Dan Kennedy and he was discussing financially successful people. He likes to say that people that are successful have large libraries and those that are NOT successful have large TV’s. Of course that is not literally true in all cases, but it [...]
Twitter As A Marketing Tool
I must admit that until recently I did not understand the power of Twitter as a marketing tool. However, after receiving some training on social networking by Dave Sherwin and reading his new Ebook “Twitter-Pated”, I am a believer that Twitter is a viable, important and powerful marketing tool that any responsible marketer should be [...]
Always Use Testimonials
Testimonials are critical whether you plan to market on line or off line, direct mail, teleseminars brochures, or whatever. What your customers say about you is much more persuasive than what you say about yourself.
Testimonials are often referred to as social proof. Robert Cialdini, author of the book Influence says that “the principle of social [...]
Outrageous Advertising
I have recently been reading a copy of Bill Glazer’s new book, “Outrageous Advertising That’s Outrageously Successful.” It’s available on Amazon for about $15