Always Use Testimonials
Testimonials are critical whether you plan to market on line or off line, direct mail, teleseminars brochures, or whatever. What your customers say about you is much more persuasive than what you say about yourself.
Testimonial
Testimonials are often referred to as social proof. Robert Cialdini, author of the book Influence says that “the principle of social proof is one of the most powerful keys to persuasion. The bottom line: people will do things that they see other people are doing.” Without social proof you have drastically reduced the probability of influencing someone to take the action you propose. Think about it, how often do you read testimonials before you buy something. It’s just human nature to want to know what other people think about a product or service you are considering.
If testimonials are so important, how do you go about acquiring them? Well, you ask for them of course. But, is there a way to automate the process of gathering quality testimonials? I’ll admit that I’d never really thought of automating the system until recently. The GKIC chapter director in Boston sent me a system that one of the members of his mastermind group has been using with great success to automatically acquire testimonials. They decided to package it and offer it for sale to anyone interested.
After reviewing the product they call “Get Amazing Testimonials” I have to admit that it could be helpful. There is nothing magic about it and it still involves the process of asking. However, they give examples of the best ways to ask, or at least what has worked the best for them. They provide templates that you can use to put into auto responders to get the ball rolling and keep it rolling to acquire testimonials. If you are having difficulty obtaining testimonials you should consider obtaining their product. For details and ordering information go to this web site.
In the meantime, no matter how you aquire them, remember to use testimonials.
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