Driving Squeeze Page Traffic
Driving traffic into your Squeeze Page sounds easy, but it’s not. And, no matter how great your Squeeze Page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your Squeeze Page. There are many ways to do this, but here are just a few suggestions.
Drive traffic to your Squeeze Page through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time. To be effective with this procedure you will need to know how to get links to your site, how to optimize the site for certain key phrases and key words, and other techniques that require specialized knowledge. Stompernet is an excellent resource to gain the required knowledge for this process, but access to them is expensive. They publish a monthly magazine called The Net Effect which provides excellent information as well.
Another way to get traffic is through human connections in a joint venture. You can enter into a joint venture by compiling a list of possible “partners†— or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts. One important thing you should keep in mind when contacting potential joint venture partners is to make it as easy and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn’t easy, they’ll accept other joint venture offers over yours.
Yet another way in which you can drive traffic to your Squeeze Page is through blog and forum posting. Participate on the forum, provide people with something of value and provide a link to your squeeze page in your signature.
Your approach to blog posting should be similar. Include a signature file that links back to your Squeeze Page, but don’t spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.
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One note… Before you waste a single visitor from that hard-earned pool of traffic, make sure you have a GOOD squeeze page. There’s more to doing it the right way than having a freebie and a form…
A good squeeze page will make your traffic investment worthwhile. A weak one can be a disaster.