List Building With Post Cards
Everyone seems to be talking about the importance of building a list. If you Google list building you will find millions of sites, most of which offer advice on how to build a list on the Internet. Some of those Internet techniques are much more effective than others, but few offer advice on list building with post cards.
Direct mail marketing is a proven medium with a long history behind it. Marketers have been using direct mail for decades, simply because it works. Of course in recent years most home based businesses have started replacing direct mail with emails and Internet ads. The Internet is much less expensive and has the benefit of more rapid response. Personally, however, I believe it’s a mistake to totally eliminate direct mail.
Postcards are a great way to generate fairly quick leads for any home based business. Since space is limited with a post card you need to remember to telegraph your message with a clear benefit headline, a strong and tangible offer, lean copy, a guarantee, a bold call to action and referrals (a lot to get into a limited space). If you have not been using direct mail, test it, you may be very surprised at the results. Of course there are techniques to direct mail (post cards or letters) that will improve their effectiveness. A great source of information explaining effective techniques is “The Ultimate Sales Letter†by Dan Kennedy available at Amazon, or most bookstores.
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