Persuasive Marketing Copy
You will meet most of your prospects in print before you meet them on the phone or in person, so it’s important that you learn to write persuasive marketing copy.
Depending upon your business even your customers may never meet you and your entire relationship will be sustained in print. Therefore it’s important that your copy be powerful and persuasive. Whatever media you intend to use, if you are writing for your website, for direct mail, for a magazine, or whatever there are some key items you should consider. Following is a checklist of items that you should have in virtually any advertisement:
•   Write bold and compelling headlines
•   Describe a problem or issue your reader would like to resolve
•   Describe the benefits and outcomes of your offer
•   Create more value than price
•   Support your claims with valid testimonials
•   Offer a guarantee
•   Add free bonuses
•   Limit your offer by time or by numbers
There may be time when the amount of space available will limit what you can say, but include as many of the above items as possible in all your ads.
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