How To Get More Customers
Unfortunately many business owners get so focused on how to get more customers that they overlook the importance of simply increasing their revenue with the customers that they already have. It’s been proven time and time again that the easiest person to sell is an existing customer. Instead of focusing on generating new customers it’s beneficial to consider who will pay you more money, more often and continue doing business with you longer than anyone else. Typically that is going to be the person you already have as a customer that is very satisfied with your products or services.
Of course getting customers is critical to the success of any business, but there are other more effective ways to reap windfall profits from a business. When you consider that it costs up to six times more to acquire a new customer than it does to sell to an existing customer, and that most businesses acquire new customers at break even, or maybe even a little less, it’s easy to see why spending so much on acquiring new customers is not the most cost effective way to build a business.
Most businesses can actually double their bottom line profits by concentrating on increasing the value and retention of their current customer base. Even if you make minor incremental improvements to the revenues from your current customers you can realize incredible changes to your bottom line profits. So how do you go about doing that. Often it’s helpful to either hire a marketing coach, join a successful mastermind group, or invest your money, time and effort in learning new marketing strategies from successful business owners.
One of the most cost effective ways to learn what you need to know is to join the Glazer-Kennedy Insider’s Circle for only $49.97 a month and participate in your local GKIC chapter with other business owners and entrepreneurs. You can take advantage of their 2 month free trial by going to www.nobsfreegift.com/occhapter. Then look in the newsletter you receive for the local chapter located nearest to you. Of course this is not the only way to grow your business, but it’s one of the easiest and least expensive.
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