Archive for September, 2009

Newsletter Marketing

I first heard about Jim Palmer back in 2006. At that time I was writing two monthly newsletters, one for our marketing business and one for our insurance business. At the time Jim was very helpful to me in providing content for my newsletter. After about a year, however, I decided I could do it [...]


Direct Response Marketing In A Recession

Direct response Marketing in a recession can be one of, if not the best, types of marketing. Using direct response marketing allows you to precisely measure response and predict — with statistical certainty — the outcome of your future efforts. You can know for every dollar you spend, exactly how many leads you can generate, [...]


Combine Marketing And Software For Powerful Results

By combining marketing and software that is designed to save you time by automating many critical functions of marketing you will be able to leverage your efforts and create powerful results. Many small business owners would like to increase their sales with effective marketing activities, but often they indicate they just do not have time [...]


A Customer Newsletter – A Powerful Marketing Tool

If you’re already producing a monthly customer newsletter, keep up the great job. If you’re thinking about starting one for your business, wait no longer – it will prove to be the best decision you’ve ever made!
Here’s why: Newsletters are cheap, they provide valuable information, and they keep your name in front of your customers, [...]


Twitter Page Backgrounds

Putting a background image on your twitter page will not only give it a more professional look but can be used to advertise your products or services.
If you are graphically impaired and are not good with photo shop, or other graphic tools, it’s best to have someone that knows what they are doing prepare a [...]


Why Blogs Are #1 In Social Media

Ten years ago blogs were used as web logs or online journals. What made blogs different is, of course, everyone can see them. Blogs became the most social of all websites and have grown to over 70 million and have surpassed static web pages making blogs the most important social media platform in social media [...]


What Is Personal Branding

So what’s the deal with Personal Branding anyway? Is it an ego trip… you know , all about me, me me??
Well actually it is all about you but no ego need be involved. And you only need to use it if you want to SUCCEED in social media marketing.
Wikipedia defines it this way:
‘Personal branding is [...]


Instant Sales Systems

One of the tools we are finding to be of great value to small business owners is the Instant Sales System. We are offering it as well as other tools to help small business owners to increase their sales:


5 Ways to Inspire Confidence In Your Ads

There are actually more than 5 ways to inspire confidence in your sales letters and other advertising, but these 5 are some of the most effective.
1. Probably the most effective and therefore the most frequently seen way to inspire confidence is with the use of testimonials. What other people say about you, your products and/or [...]


It’s a Twitter Life

It sure seems like some people live to Twitter these days. I ran across this Twitter song (and dance) and it certainly seems to express what’s going on: