What Is Personal Branding
So what’s the deal with Personal Branding anyway? Is it an ego trip… you know , all about me, me me??
Well actually it is all about you but no ego need be involved. And you only need to use it if you want to SUCCEED in social media marketing.
Wikipedia defines it this way:
‘Personal branding is the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.’
So basically, Personal Branding is what allows you to create an audience and therefore, build a list of qualified people that are interested in what you have to say and, not only that, waiting for you to let them know what you have to offer. In order to have a valuable Personal Brand, you will want to give a lot of stuff away! What does that mean?? Be a resource for information and people will keep coming back for more. Once you have given away information, which has value, you can then ask for something in return… and ONLY then!
The purpose of Personal Branding is to promote yourself as someone of value that the people you attract come to know, like and trust. This moves you above and beyond your product or service which, therefore, positions you to be able to promote anything of value for the rest of time.
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