copywriting
5 Ways to Inspire Confidence In Your Ads
There are actually more than 5 ways to inspire confidence in your sales letters and other advertising, but these 5 are some of the most effective.
1. Probably the most effective and therefore the most frequently seen way to inspire confidence is with the use of testimonials. What other people say about you, your products and/or [...]
Outrageous Advertising
Have you ever heard of Bill Glazer? Just in case you haven’t he’s Dan Kennedy’s business partner, one of the top Marketing Strategists in the world and one of the highest paid and OUTRAGEOUSLY successful copywriters alive today. In fact, he’s written 23 sales letters that have EACH generated one million dollars in sales.
If you’d [...]
The Top 8 Direct Marketing Offers of All Time
Offers are the heart of all direct response advertising. An offer is not just a statement of your price, it’s the deal you’re making. It’s the total of what the customer gets plus what the customer has to do or pay to get it. By making an offer, you’re saying, “You do this for me, [...]
How To Write A Killer Internet Sales Letter
Dan Kennedy has written a book called “The Ultimate Sales Letter” which I think is one of the best available for direct marketing sales letter copy. However, there are a few thing different about sales letters on the Internet and direct mail off line copy. You can do much more offline with inserts and other [...]
Persuasive Marketing Copy
You will meet most of your prospects in print before you meet them on the phone or in person, so it’s important that you learn to write persuasive marketing copy.
Depending upon your business even your customers may never meet you and your entire relationship will be sustained in print. Therefore it’s important that your copy [...]
Writing Headlines That Sell
Following are some tips for writing headlines that sell by Dean Rieck, a direct marketing copywriter.
You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula†of these headlines, you can give yourself an edge when you are serious [...]
What’s Most Important, The Message or The Market
I’ve seen what I thought was some excellent copy that produced very dismal results. Unfortunately when this happens to someone not very experienced they often throw up their hands and say direct response copy does not work. I can understand the frustration, but the fact of the matter is, the target market selected to receive [...]
Writing Copy That Holds Attention
Last time I shared how, when writing copy, you can make your copy stand out and grab the readers attention using Copy Doodles, or Copy Boosters. However, once you have their attention you will still need to follow through with proper copy writing techniques.
For instance, you must now grab them with a powerful, emotionally driven [...]
Use Holiday Promotions To Grab Attention
A famous copywriter by the name of Robert Collier once said, “you should try to enter the conversation with something already occurring in your prospects’ or customers’ minds.” Holiday promotions can be one of the most effective ways to achieve that goal. The Christmas season is an excellent example. During the month of December people [...]
Copywriting Secret For World-Class Results
Whether you sell a service or a product, you must first market your product or service. People don’t want to be sold. But, everyone wants to buy. So the first copywriting secret is that you must always keep in mind that first and formost you are a marketer.
No matter what your product or service, the [...]