You might think it’s simple stuff but you’d be surprised how often these to mistakes are made – ESPECIALLY the second one!

Mistake #1:
They upload the ebook or report to their web site and publish the download link without capturing a name or an email address! (Isn’t the main point of the exercise to build your list?) Why would you give something away without at least trying to capture an email address so that you can followup with them at a later date?

Instead of uploading your items to your server and just publishing the download link, take a little bit more time to set things up properly. Set yourself  up a mini-site where you can direct people to and for the cost of providing you with their email address and name they can have the download link sent directly to their email address. That way, anyone entering in false information won’t get the download so you’ll have a better chance of building a higher quality list.

Now you not only have a person to market to, you also know they’re interested in your product or service.  Presto! Your list just grew.

Mistake #2:
They just don’t take the time to customize the eBooks and/or reports with their own links inserted into them. If you’re giving away an eBook with someone else’s links in it then all your marketing is paying off all right, but for the person whose links are in the e-book! Why would you do that? You are working for them instead of helping yourself.

Sure it’s often the quicker option to just slap up someone else’s ebook onto a download page but with all the Private Label stuff available for next to nothing these days, why wouldn’t you spend an hour or two putting together something that will make you some BIG backend income in the months and even years to come?

Here’s an example of what I mean. (sorry for those of you usine an IE browser instead of Firefox. I did something wrong in the code and can’t quickly figure out how to fix it and since it’s simply an illustration it will remain broke for now.)