Steps To Improve Social Media Marketing
An excellent blog post by by Eric Fulwiler describes some steps to making your social media sites more effective. He calls it “an 8 – step plan for social media spring cleaning.” Some great ideas, check it out at by clicking HERE.
I Told You So…
Howard Galganov
An interesting perspective by a Canadian talk show host who has blogged about what the politicians are doing to US business and the USA in general. He wrote a post back in July of 2009 titled “I told you so”. After all that has happened in recent weeks with health care and other political activities it is worth considering his perspective. You can find it by Clicking Here.
Instant Sales System…Adapted For Insurance Agents
The Instant Sales System was created to help any type of business increase sales by taking advantage of basic Internet marketing strategies. Here’s what one business owner has to say about the Instant Sales System and how he has adapted it to his insurance business.
For additional information on the Instant Sales System and how you can use it in your business, Click Here.
Working from home: What are they selling?
Home is where the heart is—and more often these days, it’s where the business is, too. Home-based entrepreneurs aren’t fooling around: According to studies cited by The Wall Street Journal, about 6.6 million home ventures generate 50 percent or more of their owner’s household income, and about 35 percent generate over $125,000 in yearly revenue.
What kind of businesses are people running out of their homes? Fifty-two percent are service-related; 16 percent involve construction, and 14 percent are retail. Insurance and other finance-related businesses account for about 5 percent, and 13 percent fall into the category of “other.”
Will Politicians Ruin Our Economy?
Ever since I started posting information on this blog I’ve avoided getting involved with politics. Personally I believe both republicans and democrats are more interested in their own well being than in what happens to this country. It’s unfortunate, because at one time politicians served the people with a goal of keeping this nation strong. Now I don’t see many concerned about anything other than their own well being. It’s only been a hundred years since we went from no taxes, no debt and a family orientation where the wife could stay home and raise the kids (if she wanted to do so) to a long list of taxes, more debt than we can repay and families that are suffering from lack of income even though both spouses need to work.
Rather than continue to rant I’ll just point you to one of our Canadian friends that said “I told you so” when he observed what was happening to this country. For his input click here.
A Unique Product With Residual Income
The Instant Sales System (ISS) is a unique product that provides a residual income to those who participate in it’s private affiliate program. One of the interesting things about the product is that the monthly cost is so low that any business can afford it. However, it offers so much value that many marketing coaches and consultants have simply added it to their basic service. For instance, I know of one social media consultant that has been charging $1,000 a month for her services. She now continues to charge $1,000 a month but her fee now includes the $29.97 for the Instant Sales System for her client. She then receives a residual monthly income from the ISS as well as her fee.
Network marketing companies have recently been taking notice of the ISS for their distributors. Real estate agents, insurance agents, contractors, all are taking advantage of this powerful “plug and play” marketing SYSTEM.
A Home Business Where You Maintain Control
When I ask most home based business owners “how much control do you have of your business“, I often find they misunderstand what I mean. For instance, if you find a business you would like to start, or if you already have the business and you would like to bring someone else into it, do you have any flexibility? If I find someone that would like to join my business I can offer them a variety of options. I can get them started for FREE and they can start earning a nice income immediately, or I can allow them to join my private affiliate group for a small investment so that they can earn a residual income as well as an up front sales commission. If someone is looking for a job, and if I determine they are someone I want to work with, I can provide them with a job and what they earn is totally up to them based upon what I have agreed to pay them.
I also have great deal of flexibility with respect to what I charge a customer for the Instant Sales System, which is one of the products I offer. The cost for the basic marketing SYSTEM is only $29.97 a month. However, I have an associate who averages $500 on each SYSTEM he sells. He simply offers more services to the basic system. That’s what I mean when I discuss pricing flexibility. In addition, since this is a private affiliate program I control who gets paid a residual in my organization.
Overall, this is a very flexible business with quality tools available within the SYSTEM.
A Unique Home Based Business Product
One of the characteristics I mentioned yesterday for the perfect home based business opportunity would be a unique product that would be difficult to duplicate. The Instant Sales System (ISS) has this characteristic. Essentially the ISS is a basket full of marketing tools that when utilized properly is guaranteed to increase sales.
The uniqueness is not that the tools are not available any where else, they are. However, they are not all available in one SYSTEM for less than $1.00 a day. Also, the tools are set up in a way that is essentially “plug and play.” In other words, it’s very easy to use and you don’t need to be a webmaster to make the SYSTEM work.
Some of the tools in the system include a contact management program, auto responders (including a library of pre-written messages), unlimited web page hosting, a library of capture page templates and sales pages, or the ability to create your own sales pages and capture pages, floating capture pages to go on any of your own web sites, or a way to show them on your prospects or customers sites, a library of audio and video post cards, or a way to simply create your own and much more. The cost to duplicate all of the tools in the ISS would be about $300 to $400 a month, but it is all available for only $29.97 a month. In addition if the user refers 3 other paying users then the monthly fee for them is waived and they have the ISS for free.
The ISS is definitely a product I would want available for my core business whether or not there was an income opportunity attached to it.
A Perfect Home Based Business Opportunity
So what would a “perfect” home based business opportunity look like? From what I’ve heard over the years, many people would say it’s whatever MLM business they happen to be involved with at the time. Personally I would say that there is no such thing as the “perfect” business as they all have advantages and disadvantages.
However, there are some characteristics of a home business that would make it more desirable than most others. Here are some of the characteristics that I would personally recommend:
1. The product or service should be unique. Something difficult to replicate, but something that anyone and everyone can use. It should be something you would want for yourself even without an income opportunity.
2. The owner should have a great deal of flexibility, from how much he/she wants to invest in the business (if anything), how it is promoted, how the product is priced, etc. This characteristic would eliminate most MLM businesses.
3. The product or services should be consumable, or monthly renewable. In other words their should be a residual income and not a one time sale.
4. The product or service should be able to be priced low enough that virtually anyone can afford it.
5. The product should be helpful to people in any industry or business. If the customer already has an MLM business, the product should help them recruit. If the customer has a traditional business, the product should help them increase their sales.
6. You should be able to sell the product or service over the Internet to countries around the world, not just in the USA.
In future posts I will expand on each of the above characteristics as they are readily available in the opportunity I have in mind. If you think of other characteristics for the perfect business, please leave your comments about them below.
